(freeform or moderated)
In many cases your customers are like a community. They need to share ideas openly and to make recommendations and you need to know what they are saying. Perhaps your website has been designed to support a community. People need to be able to create new forums or discussion groups express their views, and support each other.
The internet is a great place to do this but unfortunately moderation is often required.
Support discussion groups but do so responsibly. Limongrafica can help.
